The concept of tiered link building can be compared with the structure of a pyramid. Each pyramid layer is synonymous with growing significance of such backlinks the higher one goes up the structure. The backlinks at the top of the pyramid represent ones that redirect a viewer directly to a website, known as tier one. The middle layers of the pyramid represent niche-related backlinks known as tier two. These backlinks in tier two are meant to support tier one indexing and passing traffic transitionally through the tiers, while tier three links are spam-oriented, passing website traffic to tier two.
Structuring links this way optimizes the generation of website traffic. The resulting value, trust, and authority of top tiers is strengthened using this methodology. Upon proper structuring link building campaigns, almost any link that one finds or buys can be incorporated into this strategy. However, it is better to use good links that do not risk or jeopardize your website. With such taken into consideration, there are many types of links available for each tier.
TIER ONE LINKS
Some examples of tier one links include Guest Post and Link Insertions, Editorial Links, Web 2.0 Links, Local Citations, High Performance Links, and Private Blog Network (PBN) Links. All of such links can be purchased to build on the platform of tier one link building on your website. PBN Links serve to support your main website, with a variety of aged website destinations, high Domain Authority (DA) and performance. High performance links deal with websites with Trust Flow (TF), good age, and Domain Authority as well. These links should be your main sources in targeting primary keywords.
Guest Posts and Link Insertions can serve as a form of outreach in generating website traffic and Search Engine Optimization (SEO). They involve asking a webmaster to make a blog post involving such links to your website. Citations are mentions of your website, business, and directories with or without links, these are also good for SEO. Web 2.0 links involve sites like WordPress and Blogger, among others, allowing you to post blog articles with your website links. Editorial links are used on media websites, including Huffington Post and New York Times, they are hard to encounter and are usually high priced.
TIER TWO AND THREE LINKS
Many of the same types of links used for tier one link building can also be used for tiers two and three. These include PBN Links, Guest Posts and Link Insertions, Web 2.0 Links, and High Performance Links. Other types of linking that can be used include Syndication and Forum Question and Answer (Q&A) Links. Syndication links are a method of boosting your guest posts and thus generating more website traffic. News sites that typically use the rel=cannonical tag give the option of viewers following or not following your links, which can be accessed usually covering up to 100 media platforms for less than $100 USD.
Question and Answer links involving crowds and forums are also good sources of website traffic and SEO. These links can involve the niche of your website and drive traffic to PBNs. Typically, they can be purchased at $10 USD per link. These links are typically placed at tier two. With such taken into consideration, the way these tiers are used in link building depend on different factors regarding website success.
Anchor diversity is simply keyword diversity. Recent Google updates and changes in its algorithm penalizes websites that use 30-50% of exact keywords for website backlinks. Different types of anchors can be used in different tiers. For example, anchors with high authority and relevance should be used in tier one. These keywords involve PBN Links, Link Insertions, Guestographics, Niche Relevant Guest Posts, and Link Relevant Editorial Posts.
By contrast links with low relevance and authority can be used in tiers two and three. These links are typically automated. These links typically also involve blog comments and open source platforms, among others. Links with high relevance and low authority, including Social Profiles and Targeted Forum links can be used in tier one or tier two link building. Links with low relevancy and high authority are typically non-contextual and can also be used in tiers one or two.